Advertising ain’t what it used to be.

Sales people are paying for the sins of estate agents, spivs and double glazing reps.

(more…)

Social media can get you closer to people with money

Can social media make you money? It’s not an unreasonable question given the way that social media is capable of hyping itself up.

The answer – yes and no.

(more…)

So you’ve got a corporate website, a PR company on a monthly retainer and a marketing team.

If you’re lucky, you might also have a search agency making sure Google knows how to find you.

You might also have a media buying agency, a PPC agency, an advertising agency and a creative or design agency on the books too.

Surely then social media would be covered by that phalanx of experts? (more…)