You’ll probably have gathered by now that DigitalMud isn’t just another PR/marketing/web design firm moving into social media because that’s where all the action seems to be. It is where the action is, but only using social media for PR or marketing is to fail to realise its true potential.

We believe in using social media as the starting point for positive organisational change, which is why we approach this as management consultants and not PRs. We want you to dazzle your customers like they have never been dazzled before.

Mapping

Using a combination of dogged determination, nosiness, smart search strings, sophisticated social media software, search engines beyond just Google and good old fashioned diligence we will paint you a rich picture of what the internet thinks of your business. We will identify who is talking about you, who should be talking about you, what people think of your competition and a whole host of other information. For example, which of your marketing messages are resonating with people and what themes are most commonly mentioned in relation to brand. This process can even help your search engine optimisation.

We call this work mapping and it is the foundation stone of our services – other agencies call it network mapping, online audits, social graph mapping or research. However you choose to describe it, the insights can be powerful.

Monitoring

There are something like 240 different social media monitoring systems out there – some are better than others, but they all have something to offer. We can help you choose the most appropriate for your business and then ensure you get real value from your investment. These platforms help in the process of tracking your customers’ online behaviour as well as acting as an alert system to any problems that could damage your brand.

Let us set the system up for you with clear business objectives or KPIs in mind and we can help you start to measure the return on your social media efforts. Some of the systems also allow for the creation of a social media customer workflow or social CRM – don’t you wish the cuttings from your old fashioned media evaluation/clippings house did that?

We can monitor for you, giving you the reassurance that someone has got your back. We like to put in place a monitoring platform after a mapping exercise has established a sentiment baseline – thereafter we can report back to you as often as you like on your improving performance.

Business analysis

This is where we really stand out from the crowd – having analysed what your customers think of you, we can then examine your business to see why customers have reached the conclusions they have. We have deep expertise of organisational change as well as a bulging diagnostic toolkit to understand what ails you, and also what really sets you apart from the competition.

Training

Have you heard the expression about Britain and the USA being two countries divided by a common language? Well, it applies to the social media world as well – there is much that is familiar, but it is like visiting a foreign country where some of the cultural norms and habits are a bit different.

Let us be your guides through this wonderful new world. Murray has lectured extensively in social media (Edinburgh Napier University as well as guest appearances at Glasgow Caledonian University and Oxford Said Business School) and delivered training at some of the UK’s highest profile brands.

Becks is our resident customer service maestro and leads these sessions by drawing on her experience and training and then adding a little bit of Australian good humour. Her training credentials are impeccable given that she ran a training company for frontline medical professionals in Sydney.

Change management

Murray has been helping companies to make the internet part of their DNA for 12 years and built an enviable track record in dealing with organisational change and development. He is fascinated by organisational culture and understands how companies can be quickly and (almost) painlessly restructured for competitive advantage.

Get in touch to learn more about Murray and Becks’ respective successes in this area and how they can you.