In our last post about common sense customer service we were going to use the expression “not happy, Jan” but decided against it because we weren’t sure how much resonance it would have outside of Australia.

So, seeing as it is a bank holiday weekend here in the UK we thought it would be fun to share with you the source of the expression “not happy, Jan” so that when we use it in future you will know exactly what we are on about!

Enjoy this slice of classic Australian advertising from the early 2000′s.

Hope you enjoy your holiday weekend.

Customer service should be easy, shouldn’t it? It’s just common sense, right?

But there are many different interpretations of what constitutes common sense – my common sense might not be yours and vice versa.

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Your brand is not in your hands anymore – it’s an unpalatable truth for many businesses, but it is the new reality of the information age.

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Hello world!

Today we are proud to take the wraps off our baby and ask you to welcome DigitalMud into your lives. (more…)

One of the questions that businesses frequently ask when starting on their social media journey is how to make it a day-to-day part of what they do. The answer is to think strategically.

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There’s little doubt that social media is revolutionising our world… but what exactly is it?

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How good are you at listening? Really listening?

And what if we separate you the person from the company/body/organisation you work for?  Is your company hearing what its customers are saying?

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Advertising ain’t what it used to be.

Sales people are paying for the sins of estate agents, spivs and double glazing reps.

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Social media can get you closer to people with money

Can social media make you money? It’s not an unreasonable question given the way that social media is capable of hyping itself up.

The answer – yes and no.

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So you’ve got a corporate website, a PR company on a monthly retainer and a marketing team.

If you’re lucky, you might also have a search agency making sure Google knows how to find you.

You might also have a media buying agency, a PPC agency, an advertising agency and a creative or design agency on the books too.

Surely then social media would be covered by that phalanx of experts? (more…)